Home: Bachelor of Business: BUMAR203A Marketing Communication Management

Prescribed Text

Advertising Council Australia 2022, Ethics,
Advertising Council Australia, viewed 5 April 2022, <https://advertisingcouncil.org.au/resources/ethics/>.
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Johnston, J & Sheehan, M 2014, Public relations: theory and practice.
4th edn, Allen & Unwin, Sydney. (Chapter 15)
Luck, E, Barker, N, Sassenberg, A-M, Chitty, B, Andrews, JC & Shimp, TA 2021, Integrated marketing communications,
6th Asia-Pacific edn, eBook, viewed 27 March 2022, ProQuest eBook Central.
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Subject guide refers to 2015, 4th Asia-Pacific edition
Chapter 3 Market segmentation and brand positioning
Sweat, J 2000, 'Clicks and handshakes',
InformationWeek, no. 815, 4 December, pp. 81-88, viewed 5 April 2022, ProQuest Central.

Ad Standards, n.d., Information for advertisers,
Ad Standards, viewed 22 June 2022, <https://adstandards.com.au/further-information/information-advertisers>.
Luck, E, Barker, N, Sassenberg, A-M, Chitty, B, Andrews, JC & Shimp, TA 2021, Integrated marketing communications,
6th Asia-Pacific edn, eBook, viewed 27 March 2022, ProQuest eBook Central.
more...less...
Subject guide refers to 2015, 4th Asia-Pacific edition
Chapter 3 Market segmentation and brand positioning
Sweat, J 2000, 'Clicks and handshakes',
InformationWeek, no. 815, 4 December, pp. 81-88, viewed 5 April 2022, ProQuest Central.
more...less...
p. 81

Carlin, I 2005, 'A vision of media planning in 2010',
Journal of Advertising Research, vol.45, no.1, pp. 2-4, doi:10.1017/S0021849905050075
Luck, E, Barker, N, Sassenberg, A-M, Chitty, B, Andrews, JC & Shimp, TA 2021, Integrated marketing communications,
6th Asia-Pacific edn, eBook, viewed 27 March 2022, ProQuest eBook Central.
more...less...
Subject guide refers to 2015, 4th Asia-Pacific edition
Chapter 6 Media planning and analysis

Solis, B 2011, The top 10 marketing sites for social media marketing,
Brian Solis, viewed 26 October 2020, <https://https://www.briansolis.com/2011/07/the-top-marketing-sites-for-social-media-marketing-trends/.asp>.
Luck, E, Barker, N, Sassenberg, A-M, Chitty, B, Andrews, JC & Shimp, TA 2021, Integrated marketing communications,
6th Asia-Pacific edn, eBook, viewed 27 March 2022, ProQuest eBook Central.
more...less...
Subject guide refers to 2015, 4th Asia-Pacific edition
Chapter 9 Digital marketing, behavioural targeting and search

Chia, J & Synnott, G 2013, An introduction to public relations: from theory to practice,
2nd edn, Oxford University Press, South Melbourne.
(Chapter 11 An issue - crisis perspective)
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Book available in the library collection.

Harrison-Walker, L 2014, 'Strategic brand orientation and its antecedents',
Academy of Marketing Studies Journal, vol. 18, no. 2, pp. 49-65, viewed 8 November 2020, ProQuest Central.
Sneath, JZ, Finney, RZ & Close, AG 2005, ‘An IMC approach to event marketing’,
Journal of Advertising Research, vol. 45, no. 4, pp. 373-381, doi:10.1017/S0021849905050440