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Brian Solis, 2011, The top 10 marketing sites for social media marketing,
Brian Solis, viewed 26 October 2020, <https://https://www.briansolis.com/2011/07/the-top-marketing-sites-for-social-media-marketing-trends/.asp>.
Cron, W, Baldauf, A, Leigh, T & Grossenbacher, S 2014, ‘The strategic role of the sales force’,
Journal of the Academy of Marketing Science , vol. 42, no. 5, pp. 471-489, doi: 10.1007/s11747-014-0377-6
Garg, S A, Singh, H & De, K K 2016, 'Direct and indirect effects of marketing mix elements on satisfaction',
Academy of Marketing Studies Journal , vol. 20, no. 1, pp. 53-65, viewed 8 November 2020, ProQuest.
Harrison-Walker, L. 2014, 'Strategic brand orientation and its antecedents',
Academy of Marketing Studies Journal , vol. 18, no. 2, pp. 49-65, viewed 8 November 2020, ProQuest.
Reisenwitz, TH 2016, ‘Brand loyalty and store loyalty for consumers ’,
Journal of Business Strategies , vol. 33, no. 1, pp. 1-14, doi: 10.1007/s11747-014-0377-6
Schindler, E. n.d., The care and feeding of the press,
Internet Press Guild, viewed 26 October 2020, <https://https://netpress.org/care-feeding-press/.asp>.
Sneath, JZ, Finney, RZ & Close, AG 2005, ‘An IMC approach to event marketing’,
Journal of Advertising Research , vol. 45, no. 4, pp. 373-381, doi: 10.1017/S0021849905050440