Home: Bachelor of Business : BUMAR101A Digital Marketing and Social Media

Weekly Readings

Elliott, G, Rundle-Thiele, S, Waller, D, Bentrott, I, Hatton-Jones, S & Jeans, P 2020, Marketing,
5th edn, eBook, viewed 16 July 2024, ProQuest ebook Central.
Chapter 1 Introduction to marketing
DIgital Marketing Institute 2024, '16 brands doing corporate social responsibility successfully'
Digital Marketing Institute, weblog post, 30 September 2024, viewed 13 March 2025, <https://digitalmarketinginstitute.com/blog/corporate-16-brands-doing-corporate-social-responsibility-successfully>.
Barrett-Maitland, N & Lynch, J 2020, 'Social media, ethics and the privacy paradox',
in C Kalloniatis & C Travieso-Gonzalez (eds), Secruity and privacy from a legal, ethical, and technical perspective, eBook, DOI: 10.5772/intechopen.90906
Kotler, P 2022, 'How has marketing changed over the past half-century?',
Kellogg Insight, 21 January, viewed 13 March 2025, <https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century>.

Elliott, G, Rundle-Thiele, S, Waller, D, Bentrott, I, Hatton-Jones, S & Jeans, P 2020, Marketing,
5th edn, eBook, viewed 16 July 2024, ProQuest ebook Central.
Chapter 4.4 Consumer involvement and the decision-making process
Duncan, E, Habre, E, Licitra, E, Neher, K & Snowball 2022, 'DCX without design only gets you halfway',
McKinsey & Company, 21 June, viewed 13 March 2025, <https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/cx-without-design-only-gets-you-halfway>.
Gibbons, S 2022, 'How to approach the customer journey from a 10,000 foot view',
Forbes, weblog post, 11 January, viewed 13 March 2025, <https://www.forbes.com/sites/serenitygibbons/2022/01/11/how-to-approach-the-customer-journey-from-a-10000-foot-view/>.
Vollrath, MD & Villegas, SG 2022, 'Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework',
Journal of Marketing Analytics, vol.10, pp.106-113, doi:10.1057/s41270-020-00098-0

Elliott, G, Rundle-Thiele, S, Waller, D, Bentrott, I, Hatton-Jones, S & Jeans, P 2020, Marketing,
5th edn, eBook, viewed 16 July 2024, ProQuest ebook Central.
Chapter 12 Digital marketing
Chaffey, D 2023, 'The RACE framework: A practical digital marketing strategy framework',
Zendesk, weblog post, 14 February, viewed 13 March 2025, <https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/>.
Chaffey, D 2024, 'The difference between paid, owned and earned media',
Smart Insights, weblog post, 9 February, viewed 13 March 2025, <https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/>.

Elliott, G, Rundle-Thiele, S, Waller, D, Bentrott, I, Hatton-Jones, S & Jeans, P 2020, Marketing,
5th edn, eBook, viewed 16 July 2024, ProQuest ebook Central.
Chapter 12 Digital marketing
'Paid search vs paid social - what's better?' 2022,
Digivizer, weblog post, 22 October, viewed 13 March 2025, <https://digivizer.com/blog/paid-search-vs-paid-social-whats-better/>.
'What is paid, owned and earned media?' 2022,
Digivizer, weblog post, 2 March, viewed 13 March 2025, <https://digivizer.com/blog/paid-owned-earned-media/>.

Elliott, G, Rundle-Thiele, S, Waller, D, Bentrott, I, Hatton-Jones, S & Jeans, P 2020, Marketing,
5th edn, eBook, viewed 16 July 2024, ProQuest ebook Central.
Chapter 16 Data and analytics
Baker, K 2024, 'How to leverage content marketing, according to a content marketer','
HubSpot Marketing Blog, weblog post, 4 November, viewed 13 March 2025, <https://blog.hubspot.com/marketing/content-marketing>.
Geyser, W 2025, 'What is influencer marketing? - the ultimate guide for 2025',
Influencer Marketing Hub, 5 February, viewed 13 March 2025, <https://influencermarketinghub.com/influencer-marketing/>.