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BUMAR202A Buyer Behaviour
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Bachelor of Business : BUMAR202A Buyer Behaviour
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eResources
Web Resources
Year 1 Readings
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BUFIN101A Accounting for Business
BUMAN101A Business Communication
BUMAN104A Organisational Behaviour
BUMAN107A Business Relationship Management
BUMAR101A Digital Marketing and Social Media
BUSTA102A Applied Business Statistics
BUFIN102A Economics for Business
BULAW101A Business Law
BUMAN105A Managing Organisations
Year 2 Readings
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BUINT201A International Business
BUINT202A Global Business in a Cross-Cultural Environment
BUMAN202A Project Management
BUMAN203A Human Resources Management
BUMAR201A Business Research Management
BUMAR202A Buyer Behaviour
BUMAR203A Marketing Communication Management
Year 3 Readings
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BUINT303A Applied Business Research Project
BUMAN301A Strategic Management
BUMAN302A Organisational Leadership
BUMAN307A Entrepreneurship - Theory to Application
BUMAN304A Business Ethics, Governance and Sustainability
BUMAN305A Driving Change and Developing Organisations
BUMAN306A Contemporary Employment Issues
BUMAR301A Business to Business Marketing
BUMAR302A Sales Management
BUMAR303A Digital and Data Analytics
BUWIL302A Experiential Professional Placement
Academic Skills
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Primary Text
Consumer behaviour in action (2015) - eBook
by
Peter Ling; Hume Winzar; Steven D'Alessandro
Weekly Readings
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
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Week 8
Week 9
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Week 12
da Silva Tolentino, R de S, Goncales Filho, C, La Falce, JL & Ferreira Santos, M 2021 'Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality',
REMark: Revista Brasileira de Marketing
, vol. 20, no. 1, doi:10.5585/remark.v20i1.14884
Ling, P, D’Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, ProQuest eBook Central. (Chapter 1).
Cui, L, Wang, Y, Chen, W & Wen, W 2021 ‘Predicting determinants of consumers’ purchase motivation for electric vehicles: An application of Maslow’s hierarchy of needs model’,
Energy Policy,
vol. 151, doi:10.1016/j.enpol.2021.112167
Ling, P, D’Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, ProQuest eBook Central. (Chapter 5).
Tripp, J, McKnight, D H & Lankton, N 2023, ‘What most influences consumers’ intention to use? Different motivation and trust stories for uber, airbnb, and taskrabbit’,
European Journal of Information Systems,
vol. 32, no. 5, pp. 818–840, doi:10.1080/0960085X
Ling, P, D’Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, ProQuest eBook Central. (Chapter 7).
Shen, W, Gu, H, Ball, L, Yuan, Y, Yu, C, Shi, R & Huang, T 2020, ‘The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements’,
Journal of Cleaner Production
, vol. 271, doi:10.1016/j.jclepro.2020.122618
Scherer, KR 2023, ‘Emotion processes and perceptual control of action choice’,
Cognition & Emotion
, vol. 37, no. 7, pp. 1161–1166, doi:10.1080/02699931.2023.2269828
Ling, P, D’Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, ProQuest eBook Central. (Chapters 6 & 8).
Lu, Y, Zhao, T, Song, S, & Song, W 2024 ‘Can self-presentation on social media increase individuals’ conspicuous consumption tendency? A mixed-method empirical study on WeChat in China’,
Journal of Theoretical & Applied Electronic Commerce Research
, vol. 19, no. 2, pp. 1206–1221, doi:10.3390/jtaer19020062
Ling, P, D’Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, ProQuest eBook Central, (Chapter 9).
Testa, F, Marullo, C, Gusmerotti, NM & di Iorio, V 2024, ‘Exploring circular consumption: circular attitudes and their influence on consumer behavior across the product lifecycle’,
Business Strategy & the Environment (John Wiley & Sons, Inc)
, vol. 33, no. 7, pp. 6961–6983, doi: 10.1002/bse.3849
Ling, P, D’Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, ProQuest eBook Central. (Chapters 8 &10).
Bruner II, GC & Pomazal, RJ 1988, ‘Problem recognition: the crucial first stage of the consumer decision process’,
Journal of Services Marketing
, vol. 2, no. 3, p. 43, doi: 10.1108/eb024733
Ling, P, D'Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, ProQuest eBook Central.
Grant, R, Clarke, RJ & Kyriazis, E 2010, ‘Research needs for assessing online value creation in complex consumer purchase process behavior’,
Journal of Retailing & Consumer Services
, vol. 17, no. 1, doi:10.1016/j.jretconser.2009.09.004
Dimitrie, S, Bichescu, CI & Maricica, S 2024, ‘Insights into food buying decision’,
Journal of Accounting & Management
, vol. 14, no. 2, pp. 72-82, viewed 3 June 2025, ProQuest Central.
Ling, P, D'Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, Proquest eBook Central. (Chapter 3 & 6).
Graves, C & Matz, S 2022, ‘What marketers should know about personality-based marketing’,
Harvard Business School Cases
, pp. 1–2132, viewed 11 April 2025, Business Source Complete.
Ling, P, D'Alessandro, S & Winzar, H 2015,
Consumer behaviour in action
,
eBook, viewed 7 March 2025, ProQuest eBook Central. (Chapter 2, 4 & 11).
Viet, N Q, de Leeuw, S & van Herpen, E 2023 ‘The impact of social vs environmental sustainability information disclosure on consumer choice of delivery time with varying sustainability concerns’,
International Journal of Physical Distribution & Logistics Management
, vol. 53, no. 11, doi:10.1108/IJPDLM-09-2021-0392
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