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Bachelor of Business : BUMAR201A Business Research Management

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Essentials of marketing research : a hands-on orientation (2015) - eBook and book by Naresh K. Malhotra

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Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 1 Introduction to marketing research

Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 2 Defining the marketing research problem and developing an approach

Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 3 Research design, secondary and syndicated data
Matović, N & Ovesni, K 2023, ‘Interaction of quantitative and qualitative methodology in mixed methods research: integration and/or combination’,
International Journal of Social Research Methodology, vol. 26, no. 1, pp. 51–65, viewed 10 February 2025, Business Source Complete.
Wenzel, AM 2012, The entrepreneur's guide to market research,
eBook, viewed 24 March 2022, EBSCO eBooks.
Chapter 3 Types of market research

Eichhorn, J 2022, Survey Research and Sampling,
eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 2 Sampling approaches: how to achieve representatives
Chapter 3 Sampling mode: how we actually collect the data
Chapter 4 Questionnaire design: asking the right questions
Hague, PN, Hague, N & Morgan, C-A 2004, Market research in practice: a guide to the basics,
eBook, viewed 24 March 2022, EBSCO eBooks.
Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 4 Qualitative research

Baxter, K, & Courage, C 2005, Understanding Your Users : A Practical Guide to User Requirements Methods, Tools, and Techniques,
eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 2 Get up and running
Chapter 3 Ethical and legal considerations
Chapter 4 Setting up facilities for your user requirements activity
Eichhorn, J 2022, Survey Research and Sampling,
eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 2 Sampling approaches: how to achieve representatives
Chapter 3 Sampling mode: how we actually collect the data
Chapter 4 Questionnaire design: asking the right questions
Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 5 Survey and observation

Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 5 Survey and observation
Chapter 6 Experimentation and causal research
Brace, I 2004, Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research,
eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 5 Rating scales and attitude measurement

Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 7 Measurement and scaling
Chapter 8 Questionnaire and form design
Hague, PN, Hague, N & Morgan, C-A 2004, Market research in practice: a guide to the basics,
eBook, viewed 11 February 2025, EBSCO eBooks.

Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 9 Sampling design and procedures

Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 10 Data collection and preparation

Malhotra, NK 2015, Essentials of marketing research: a hands-on orientation,
Global edn, eBook, viewed 11 February 2025, ProQuest eBook Central.
Chapter 11 Data analysis: frequency distribution, hypothesis testing, and cross-tabulation

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