Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Contact Libraries
Portal Login
TAFE NSW Libraries
Home
Higher Education Guides
Bachelor of Applied Commerce
ACBUS106A Marketing Fundamentals
Search this Guide
Search
Bachelor of Applied Commerce: ACBUS106A Marketing Fundamentals
This guide supports the Diploma and the Bachelor of Applied Commerce
Welcome
eResources
Web Resources
Year 1 Readings
Toggle Dropdown
ACBUS101A Academic Foundations
ACBUS102A Management Fundamentals
ACBUS103A Foundations of Accounting
ACBUS104A Finance and Investment
ACBUS106A Marketing Fundamentals
ACBUS107A Financial Planning Fundamentals
ACBUS108A Applied Economics
Year 2 Readings
Toggle Dropdown
ACACT201A Accounting Information Systems
ACACT202A Management Accounting
ACACT203A Financial Accounting
ACBUS201A Commercial Law I
ACBUS202A Commercial Law II
ACBUS203A Income Tax Law
ACBUS204A Business Finance
ACFIN201A Psychology of Client Engagement
ACFIN202A Insurance Planning
Year 3 Readings
Toggle Dropdown
ACACT301A Corporation and Trust Law
ACACT302A Advanced Financial Accounting
ACACT303A Advanced Management Accounting
ACFIN301A Superannuation and Retirement
ACFIN302A Investment Analysis
ACFIN303A Estate Planning
Academic Skills
Prescribed Text
Marketing (2021) - eBook and book
by
Greg Elliott
Various editions available
Recommended eJournals
The Australian
Financial review
Journal of marketing
Journal of relationship marketing
The journal of services marketing
Marketingmag
The Sydney morning herald
Recommended Readings
Australian Bureau of Statistics 2006,
Australian and New Zealand Standard Industrial Classification (ANZSIC), cat. no. 1292
,
ABS, viewed 7 August 2020, <http://www.abs.gov.au/AUSSTATS/abs>.
Danziger, PN 2020, 'Why digitally native menswear fashion brand Mizzen+Made made wholesale retail part of its distribution strategy?',
Forbes
, 16 January, viewed 7 August 2020, <https://www.forbes.com>.
Ferrier, A & Gurney, S 2019,
Is personalisation killing brands?
,
Marketing, 17 June, viewed 7 August 2020, <http://www.marketingmag.com.au>.
Ice, B 2019,
Going through the emotions: better videos, better connections
,
Marketing, 12 June, viewed 7 August 2020, <https://marketingmag.com.au>.
Loh, J 2019, 'Four vital aspects of market research most entrepreneurs forget',
Forbes Business Council
, weblog post, 14 November, viewed 7 August 2020, <www.forbes.com>.
Forbes Business Council post
, weblog post, 14 November, viewed 7 August 2020, <www.forbes.com>.
Loh, J 2019,
B2B in 2019: it's a jungle sometimes
,
Marketing, 5 March, viewed 7 August 2020, <http://www.marketingmag.com.au>.
McDonnell, J 2019,
Investigation: unpacking Australia's BVOD evolution
,
Ad News, 16 April, viewed 7 August 2020, <https://www.adnews.com.au>.
Palermo, H 2020, 'The 6 marketing trends that will drive innovation in 2020',
Adweek blog
, weblog post, 13 January, viewed 7 August 2020, <http://adweek.com.au>.
Log in with username and password
Simpson, J 2020, 'The past present and future of big data in marketing',
Forbes Agency Council
, weblog post, 17 January, viewed 7 August 2020, <https://www.forbes.com>.
Wagner, V 2019,
The power of influencer marketing
,
E Commerce Times, 5 April, viewed 7 August 2020, <http://wwww.eccommercetimes.com>.
<<
Previous:
ACBUS104A Finance and Investment
Next:
ACBUS107A Financial Planning Fundamentals >>
Marketing (2021) - eBook and book by