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Bachelor of Applied Commerce
ACBUS106A Marketing Fundamentals
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Bachelor of Applied Commerce: ACBUS106A Marketing Fundamentals
Welcome
eResources
Web Resources
Year 1 Readings
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ACBUS101A Academic Foundations
ACBUS102A Management Fundamentals
ACBUS103A Foundations of Accounting
ACBUS104A Finance & Investment
ACBUS106A Marketing Fundamentals
ACBUS107A Financial Planning Fundamentals
ACBUS108A Applied Economics
Year 2 Readings
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ACACT201A Accounting Information Systems
ACACT202A Management Accounting
ACACT203A Financial Accounting
ACBUS201A Commercial Law I
ACBUS202A Commercial Law II
ACBUS203A Income Tax Law
ACBUS204A Business Finance
ACFIN201A Psychology of Client Engagement
ACFIN202A Insurance Planning
Year 3 Readings
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ACACT301A Corporation and Trust Law
ACACT302A Advanced Financial Accounting
ACACT303A Advanced Management Accounting
ACFIN301A Superannuation and Retirement
ACFIN302A Investment Analysis
ACFIN303A Estate Planning
Academic Skills
Prescribed
Marketing (2018) - Book
by
Greg Elliott
Various editions available
Recommended
Web resource
eJournals
Australian Bureau of Statistics 2006,
Australian and New Zealand Standard Industrial Classification (ANZSIC), cat. no. 1292
, ABS, viewed 7 August 2020, <http://www.abs.gov.au/AUSSTATS/abs>.
The Australian
Financial review
Journal of marketing
Journal of relationship marketing
The journal of services marketing
Marketingmag
The Sydney morning herald
Readings
A-L
M-Z
Danziger, PN 2020, 'Why digitally native menswear fashion brand Mizzen+Made made wholesale retail part of its distribution strategy?',
Forbes
, 16 January, viewed 7 August 2020, <https://www.forbes.com>.
Ferrier, A & Gurney, S 2019, 'Is personalisation killing brands?',
Marketing Magazine
, 17 June, viewed 7 August 2020, <http://www.marketingmag.com.au>.
Ice, B 2019, 'Going through the emotions: better videos, better connections',
Marketing Magazine
, 12 June, viewed 7 August 2020, <https://marketingmag.com.au>.
Loh, J 2019, 'B2B in 2019: it's a jungle sometimes',
Marketing Magazine
, 5 March, viewed 7 August 2020, <http://www.marketingmag.com.au>.
Loh, J 2019, 'Four vital aspects of market research most entrepreneurs forget',
Forbes Business Council post
, weblog post, 14 November, viewed 7 August 2020, <www.forbes.com>.
McDonnell, J 2019, 'Investigation: unpacking Australia's BVOD evolution',
Ad News
, 16 April, viewed 7 August 2020, <https://www.adnews.com.au>.
Simpson, J 2020, 'The past present and future of big data in marketing',
Forbes Agency Council
, weblog post, 17 January, viewed 7 August 2020, <https://www.forbes.com>.
Wagner, V 2019, 'The power of influencer marketing',
E Commerce Times
, 5 April, viewed 7 August 2020, <http://wwww.eccommercetimes.com>.
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