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Bachelor of Applied Commerce: ACBUS106A Marketing Fundamentals

Prescribed

Marketing (2018) - Book by Greg Elliott
Various editions available

Readings

Danziger, PN 2020, 'Why digitally native menswear fashion brand Mizzen+Made made wholesale retail part of its distribution strategy?', Forbes, 16 January, viewed 7 August 2020, <https://www.forbes.com>.
Ferrier, A & Gurney, S 2019, 'Is personalisation killing brands?', Marketing Magazine, 17 June, viewed 7 August 2020, <http://www.marketingmag.com.au>.
Ice, B 2019, 'Going through the emotions: better videos, better connections', Marketing Magazine, 12 June, viewed 7 August 2020, <https://marketingmag.com.au>.
Loh, J 2019, 'B2B in 2019: it's a jungle sometimes', Marketing Magazine, 5 March, viewed 7 August 2020, <http://www.marketingmag.com.au>.
Loh, J 2019, 'Four vital aspects of market research most entrepreneurs forget', Forbes Business Council post, weblog post, 14 November, viewed 7 August 2020, <www.forbes.com>.

McDonnell, J 2019, 'Investigation: unpacking Australia's BVOD evolution', Ad News, 16 April, viewed 7 August 2020, <https://www.adnews.com.au>.
Simpson, J 2020, 'The past present and future of big data in marketing', Forbes Agency Council, weblog post, 17 January, viewed 7 August 2020, <https://www.forbes.com>.
Wagner, V 2019, 'The power of influencer marketing', E Commerce Times, 5 April, viewed 7 August 2020, <http://wwww.eccommercetimes.com>.

Last Updated: Jan 25, 2021 3:11 PM
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Subjects: All subjects, Business and finance

Tags: Technology and Business Services

Bachelor of Applied Commerce: ACBUS106A Marketing Fundamentals

Prescribed

Recommended

Readings