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Bachelor of Applied Commerce: ACBUS106A Marketing Fundamentals

This guide supports the Diploma and the Bachelor of Applied Commerce

Prescribed Text

Marketing (2021) - eBook and book by Greg Elliott
Various editions available

Recommended

eJournals
Web Resources

Weekly Readings

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 1 Introduction to marketing
Chapter 2 The marketing environment and market analysis

Pre-reading

15 key marketing trends brands need to take note of in 2022 2022,
Forbes Magazine, viewed 7 July 2022, <https://www.forbes.com/sites/forbesagencycouncil/2022/04/29/15-key-marketing-trends-brands-need-to-take-note-of-in-2022/?sh=3c5001e14bc7>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 3 Market research

Pre-reading

Lawrence, J 2021, Competitor research: the secret sauce of innovative marketing campaigns,
Marketing Mag, viewed 27 July 2022, <https://www.marketingmag.com.au/tech-data/competitor-research-the-secret-sauce-of-innovative-marketing-campaigns/>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 4 Consumer behaviour

Pre-reading

Barnard, C 2022 Is the convenience driven consumer here to stay?,
B&T Magazine, viewed 28 July 2022, <https://www.bandt.com.au/is-the-convenience-driven-consumer-here-to-stay/>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 6 Markets: segmentation, targeting and positioning
Chapter 15 Marketing planning, implementation and evaluation

Pre-reading

Gumtree Media unveils data tech partners to enable precision targeting with real-world attribution 2021,
B&T Magazine, viewed 7 July 2022, <https://www.bandt.com.au/gumtree-media-unveils-data-tech-partners-to-enable-precision-targeting-with-real-world-attribution/>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 7 Product

Pre-reading

Carter, J 2021, Avoid the next product failure: rethinking your product strategy,
Forbes Magazine, viewed 27 July 2022, <https://www.forbes.com/sites/forbesbusinesscouncil/2021/05/27/avoid-the-next-product-failure-rethinking-your-product-strategy/?sh=271055284ea7>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 8 Price
Chapter 10 Distribution (place)

Pre-reading

Croagh, J 2021, Anywhere, anytime, Australians love to shop online,
Marketing Mag, viewed 27 July 2022, <https://www.marketingmag.com.au/tech-data/anywhere-anytime-australians-love-to-shop-online/ >.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 9 Promotion

Pre-reading

Riani, A 2021, 5 ways to incentivize word of mouth,
Forbes, viewed 27 July 2022, <https://www.forbes.com/sites/abdoriani/2021/08/04/5-ways-to-incentivize-word-of-mouth/?sh=fc8bae57eb9d>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 12 Digital marketing

Pre-reading

Shaw, S 2022, Organic social is dying, so now what?,
Marketing Mag, viewed 27 July 2022, <https://www.marketingmag.com.au/featured/organic-social-is-dying-so-now-what/>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 16 Data and analytics

Pre-reading

Patel, S 2022, Data privacy: the dos and don’ts of collecting customer data,
Marketing Mag, viewed 7 July 2022, <https://www.marketingmag.com.au/tech-data/data-privacy-the-dos-and-donts-of-collecting-customer-data/>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 11 Services marketing

Pre-reading

Frassetto, K 2021, Under the ‘Finfluence’: the pros and cons of influencer marketing in financial services,
Marketing Mag, viewed 27 July 2022, <https://www.marketingmag.com.au/social-digital/under-the-finfluence-the-pros-and-cons-of-influencer-marketing-in-financial-services/>.

Elliott, G, Rundle-Thiele, S, Waller, D, Smith, S, Eades, E & Bentrott, I 2021, Marketing,
5th edn, eBook, viewed 7 July 2022, ProQuest eBook Central.
Chapter 5 Business buying behaviour

Pre-reading

James Bates on the key elements of B2B at online retailer, 2022
B&T Magazine, viewed 27 July 2022, <https://www.bandt.com.au/james-bates-on-the-key-elements-of-b2b-at-online-retailer/>.