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Bachelor of Applied Commerce
ACBUS106A - Marketing Fundamentals
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Bachelor of Applied Commerce: ACBUS106A - Marketing Fundamentals
Welcome
eResources
Web Resources
Year 1 Readings
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ACBUS101A - Academic Foundations
ACBUS102A - Management Fundamentals
ACBUS103A - Foundations of Accounting
ACBUS104A - Finance & Investment
ACBUS106A - Marketing Fundamentals
ACBUS107A - Financial Planning Fundamentals
ACBUS108A - Applied Economics
Year 2 Readings
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ACACT201A - Accounting Information Systems
ACACT202A - Management Accounting
ACACT203A - Financial Accounting
ACBUS201A - Commercial Law I
ACBUS202A - Commercial Law II
ACBUS203A - Income Tax Law
ACBUS204A - Business Finance
ACFIN201A - Psychology of Client Engagement
ACFIN202A - Insurance Planning
Year 3 Readings
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ACACT301A - Corporation and Trust Law
ACACT302A - Advanced Financial Accounting
ACACT303A - Advanced Management Accounting
ACFIN301A - Superannuation and Retirement
ACFIN302A - Investment Analysis
ACFIN303A - Estate Planning
Academic Skills
Prescribed
Marketing (2018) - Book
by
Greg Elliott
Various editions available
Recommended
Web resources
eJournals
Australian Bureau of Statistics 2006,
Australian and New Zealand standard industrial classification (ANZSIC), cat. no. 1292
, ABS, viewed 13 October 2020, <http://www.abs.gov.au/AUSSTATS/abs>.
The Australian
Financial review
Journal of marketing
Journal of relationship marketing
The journal of services marketing
Marketingmag
The Sydney morning herald
Readings
Danziger, PN 2020, 'Why digitally native menswear fashion brand Mizzen+Made made wholesale retail part of its distribution strategy?',
Forbes
, 16 January, viewed 7 August 2020, <https://www.forbes.com>.
Ferrier, A & Gurney, S 2019, 'Is personalisation killing brands?',
Marketing Magazine
, 17 June, viewed 7 August 2020, <http://www.marketingmag.com.au>.
Ice, B 2019, 'Going through the emotions : better videos, better connections',
Marketing Magazine
, 12 June, viewed 7 August 2020, <https://marketingmag.com.au>.
Loh, J 2019, 'B2B in 2019 : it's a jungle sometimes',
Marketing Magazine
, 5 March, viewed 7 August 2020, <http://www.marketingmag.com.au>.
Loh, J 2019, 'Four vital aspects of market research most entrepreneurs forget',
Forbes Business Council post
, weblog post, 14 November, viewed 7 August 2020, <www.forbes.com>.
McDonnell, J 2019, 'Investigation : unpacking Australia's BVOD evolution',
Ad News
, 16 April, viewed 7 August 2020, <https://www.adnews.com.au>.
Palermo, H 2020, 'The 6 marketing trends that will drive innovation in 2020',
Adweek blog
, weblog post, 13 January, viewed 7 August 2020, <http://adweek.com.au>.
Simpson, J 2020, 'The past present and future of big data in marketing',
Forbes Council post
, weblog post, 17 January, viewed 7 August 2020, <https://www.forbes.com>.
Tang, E 2019, "Why marketers should care about consumer perception of corporate social responsibility",
Adweek
, July 25, viewed 7 August 2020, <http://www.adweek.com>.
Wagner, V 2019, 'The power of influencer marketing',
E Commerce Times
, viewed 7 August 2020, <http://wwww.eccommercetimes.com>.
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