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Bachelor of Fashion Design
FDPFL202A Fashion Branding Strategies 1
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Bachelor of Fashion Design: FDPFL202A Fashion Branding Strategies 1
Welcome
eResources
Web Resources
Year 1 Readings
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FDREA101A Fashion Realisation 1
FDREA102A Fashion Realisation 2
FDVIS101A Fashion Illustration 1
FDVIS103A Fashion Illustration 2
FDCUL101A Fashion Design and Culture
FDDES103A Fashion Design Processes
FDDES104A Design Foundations for Fashion
FDDES105A Fashion Documentation
Year 2 Readings
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FDVIS201A Fashion Illustration 3
FDVIS202A Fashion Illustration 4
FDREA201A Fashion Realisation 3
FDREA202A Fashion Realisation 4
FDDES202A Design for Specialty Markets 2
FDTEX201A Textile Print Design
FDPFL201A Professional Fashion Design Practice
FDCOU201A Couture Studio 1
FDMEN201A Menswear Studio 1
FDPFL202A Fashion Branding Strategies 1
FDTEX202A Fashion Textile Studio 1
FDTLR201A Tailoring Studio 1
Year 3 Readings
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FDDES301A Fashion Design Studio 1
FDDES303A Fashion Design Studio 2
FDDES302A Forming, Testing and Refining Ideas
FDPFL302A Global Fashion Design Practice
FDREA301A Fashion Realisation 5
FDREA302A Fashion Realisation 6
FDVIS301A Digital Brand Communication
FDCOU301A Couture Studio 2
FDMEN301A Menswear Studio 2
FDTEX301A Fashion Textile Studio 2
FDTLR301A Tailoring Studio 2
Academic Skills
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Prescribed Text
Marketing fashion (2012) - eBook and book
by
Penny Gill; Richard Petrizzi; Patricia Mink Rath
Weekly Readings
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Weeks 11-12
Kaled, KH 2011,
Fashion branding: unraveled
, eBook, viewed 13 May 2021, Bloomsbury Fashion Central.
Chapter 1
Rath, PM, Petrizzi, R & Gill, P 2012,
Marketing fashion: a global perspective
, eBook, viewed 8 September 2021, Bloomsbury Fashion Central.
Defining fashion marketing and how it works, pp. 1-31
Rath, PM, Petrizzi, R & Gill, P 2012,
Marketing fashion: a global perspective
, eBook, viewed 8 September 2021, Bloomsbury Fashion Central.
Participating in the global fashion marketplace, pp. 33-64
Rath, PM, Petrizzi, R & Gill, P 2012,
Marketing fashion: a global perspective
, eBook, viewed 8 September 2021, Bloomsbury Fashion Central.
Understanding fashion consumer and business buyer behavior, pp. 65-97
Rix, P 2004,
Marketing: a practical approach
, 5th edn, McGraw-Hill, North Ryde, NSW.
pp. 92-103
Kaled, KH 2011,
Fashion branding: unraveled
, eBook, viewed 13 May 2021, Bloomsbury Fashion Central.
Chapter 2, pp. 36-75
Kaled, KH 2011,
Fashion branding: unraveled
, eBook, viewed 13 May 2021, Bloomsbury Fashion Central.
Chapter 3, pp. 77-102
Rath, PM, Petrizzi, R & Gill, P 2012,
Marketing fashion: a global perspective
, eBook, viewed 8 September 2021, Bloomsbury Fashion Central.
Branding strategies for fashion goods and services, pp. 199-232
No readings
Kaled, KH 2011,
Fashion branding: unraveled
, eBook, viewed 13 May 2021, Bloomsbury Fashion Central.
Chapter 5, pp. 157-171
No readings
Hancock, JH 2016,
Brand story: cases and explorations in fashion branding
, eBook, viewed 13 May 2021, Bloomsbury Fashion Central.
Chapter 6, Rebel yell - Dame Vivienne Westwood
Kaled, KH 2011,
Fashion branding: unraveled
, eBook, viewed 13 May 2021, Bloomsbury Fashion Central.
Chapter 6, pp. 176-213
Kaled, KH 2011,
Fashion branding: unraveled
, eBook, viewed 13 May 2021, Bloomsbury Fashion Central.
Chapter 4, pp. 108-151
Kaled, KH 2014,
Fashion branding: unraveled
, eBook, viewed 13 May 2021, Bloomsbury Fashion Central.
Chapter 7, pp. 220-254
Recommended Web Resources
Australian Fashion Council (AFC)
Design Institute of Australia (DIA)
Designs Regulations 2004
Fibre2Fashion
IP Australia - Designs
IP Australia - Trademarks
Recommended Texts
A-E
F-Z
The apparel industry (2002) - Book
by
Richard M. Jones
Brand new justice : how branding places and products can help the developing world (2005) - eBook
by
Simon Anholt
A designer's research manual : succeed in design by knowing your clients and understanding what they really need (2017) - eBook and book
by
Jennifer Visocky O'Grady; Ken Visocky O'Grady
Various editions available
Design in business : strategic innovation through design (2002) - Book
by
Margaret Bruce; John R. Bessant
Designing brand identity : an essential guide for the whole branding team (2013) - Book
by
Alina Wheeler
Various editions available
Design management : managing design strategy, process and implementation (2006) - Book
by
Kathryn Best
Design research : methods and perspectives (2003) - Book
by
Brenda Laurel
Fashion marketing (2007) - Book
by
Tony Hines
Various editions available
Fashion marketing (2009) - Book
by
Mike Easey
Various editions available
Going global (2016) - eBook and book
by
Grace I. Kunz; Elena Karpova; Myrna B. Garner
Various editions available
Retailing principles : global, multichannel and managerial viewpoints (2003) - eBook
by
Lynda Rose Poloian
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FDMEN201A Menswear Studio 1
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FDTEX202A Fashion Textile Studio 1 >>
Designing brand identity : an essential guide for the whole branding team (2013) - Book by 
Fashion marketing (2007) - Book by 
Fashion marketing (2009) - Book by 
Going global (2016) - eBook and book by 
