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Bachelor of Fashion Design: FDDES202A Design for Specialty Markets 2

Recommended Texts A-E

Beyond design : the synergy of apparel product development (2017) - eBook and book by Myrna B. Garner; Deborah A. Vandermar; Sandra J. Keiser
Various editions available
Blue is the new black (2012) - eBook by Susie Breuer
Design in business : strategic innovation through design (2002) - Book by Margaret Bruce; John R. Bessant
Design management : managing design strategy, process and implementation (2006) - Book by Kathryn Best
A designer's research manual : succeed in design by knowing your clients and understanding what they really need (2017) - eBook and book by Jennifer Visocky O'Grady; Ken Visocky O'Grady
Various editions available
Designing brand identity : an essential guide for the whole branding team (2013) - Book by Alina Wheeler
Various editions available

Recommended Texts F-Z

Recommended Reading

Clark, H 2009, ‘Back to the future, or forward? Hong Kong design, image and branding’, Design Issues, vol. 25, no. 3, pp. 11-29, viewed 27 April 2021, Academic Search Complete.